November 16, 2006 - 12:00
Adelaide, Australia – Building on the channel strategy responsible for amassing thousands of global partners and more than 160,000 customers worldwide, GFI Software, an international leader and developer of network security, content security and messaging software, announced today several enhancements to its Global Partner Program to be rolled out to Partners across the Asia-Pacific region. The improved program will further help GFI’s Asia-Pacific partners resolve the daily security and messaging challenges faced by businesses in the region.
Better channel sales margins eliminate competition between Partner categories
To lay the foundation for the new enhancements, GFI has improved and segmented the sales margins to differentiate between the pricing strategies used by its value added resellers (VARs). Aiding the facilitation of improved margins, VARs can now qualify for GFI’s Gold, Silver and Bronze partnership levels, which are based on revenue attainment, sales and technical competencies and local presence.
Improving the Partner’s ability to solve IT challenges
All partners, Gold, Silver and Bronze, are eligible for solution sales techniques training, product certification, free software evaluation, electronic sales collateral and the monthly GFI Reseller eNewsletter. In addition, partners qualifying at the Gold and Silver tiers receive added benefits such as technical certification, channel account management and qualified leads.
“GFI is committed to working closely with our Reseller and Distributor Partners across the Asia-Pacific region,” said Richard Rundle, Director of Operations, Asia Pacific. “What I want to achieve within this region is to have our Asia-Pacific Partners promoting all nine of our solutions, which address all areas of network security, content security and messaging. This will provide Asia-Pacific customers with world class solutions in these areas at an unbeatable price/performance ratio.”
In addition to the enhanced programs, GFI will support its Reseller Partners with geographically distributed channel account managers. GFI will provide sales and technical content to qualifying partners through the GFI reseller website. Courses for technical certification will be available starting in Q4 2006. For more information about GFI’s Global Partner Program, visit: http://www.gfi.com.
GFI is a leading software developer that provides a single source for network administrators to address their network security, content security and messaging needs. With award-winning technology, an aggressive pricing strategy and a strong focus on small-to-medium sized businesses, GFI is able to satisfy the need for business continuity and productivity encountered by organizations on a global scale. GFI has offices in the US, Malta, UK, Hong Kong and Australia which support more than 200,000 installations worldwide. GFI is a channel-focused company with over 10,000 partners worldwide. GFI is a Microsoft Gold Certified Partner. More information about GFI can be found at http://www.gfi.com.